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Articles About Digital Marketing and How it Affects Your Company

What you need to know

Web-Kare is not a cyber-security company, but a marketing company who, like all marketing companies, looks for the best ways to market our clients' websites. In this section you will find articles to help you understand available tools that, if used improperly, can have a negative effect on your company's website and even your employees. Any suggestions we give to help protect your website and/or employees are just that... suggestions.

Why Choose Web-Kare?
We started this company with the belief that the Internet allows small businesses to compete toe-to-toe with larger businesses, allowing them to reach a broader market and their best customers at an affordable price.

We Do Not Work for Google- We Work for YOU
We get calls all the time from Google salespeople who believe they can help us get more out of our clients' ads. It irritates us because they waste our time. We are very aware of our clients' budgets and resources, and we work within that framework. Because they work for Google, they do not consider this.

Do You Need a New Website?
Twenty or so years ago, when websites were a new concept, some companies got a website simply because they were told they needed one. The website wasn’t necessarily an effective tool for bringing in new business nor was it discoverable by search engines. The result was the website did little for their business other than give them a web presence.

What You Need to Know About Email Harvesting
This article is not about programs that can skim your email from your website. That’s a very old vulnerability that most web designers can fix by encoding the emails on your website. This article is about a method of email harvesting that you may not be aware of - domain email harvesting.

What You Need to Know About Social Media & Data Mining
This article is about the amount of information marketers and bad characters can get about your company and your employees. Did you know your information is up for sale?

Web-Kare is not paid to promote any product or service in this Need2Know section. We feel that it is important to educate business owners about possible vulnerabilities to their business so they can decide how to handle them. If you have questions or wish to know more, please use the “I Need to Know More” form below.

I Need to Know More!