KEYWORD RESEARCH
The Internet by nature is worldwide and covers all demographics. Keyword phrases can have multiple meanings - some of which are consumer oriented. Naturally, the demand on consumer-oriented phrases is much higher than on the industry-to-industry meaning of that same phrase. Case in point: liquid filter. For many people this phrase refers to household water filters. For the industrial company this phrase can refer to process liquid filtration, membrane filters and more. Web-Kare recognizes the dual meanings of many popular keyword phrases and conducts extensive keyword research to select the best phrases that will return the highest R.O.I. for our industrial clients.

SITE EVALUATION
No program can start without fully understanding where we're at. This requires a site evaluation to determine...

LANDING PAGE CREATION
A landing page is an "intro" into your site very similar to your site's home page with one exception: it focuses on a specific product, application or industry. The landing page is the page that the web searcher sees when they click on a specific ad. If you have an ad for micro widgets, the landing page will talk all about micro widgets. Links on the landing page will allow the visitor to go further into your site to specific areas that are relevant to micro widgets. In general, the landing page will match the look and feel of your site. Web-Kare creates these pages - as many as is needed for ad campaigns. Each ad can have a different landing page.

GOING IT ALONE
We recognize that some companies prefer to keep these types of services in-house. For those who wish to simply educate themselves to take on the task of running their own campaigns, here are some articles that will help. For assistance in running a professional campaign and getting the most bang for your buck, please contact us.

SEO CONSULTING
We can, however, review your current site or a new site that you are working on and help insure that the basic coding is conducive to search engine indexing. Sometimes a site is simply lacking a few necessary features to gain rankings. Often the site needs to be rebuilt.

With our SEO consultation service, we will review your current site or work with your design team to produce a site that can be properly indexed and has the required content for proper ranking.

WEBSITE DESIGN WITH SEO BUILT IN
Web-Kare's website design services include Search Engine Optimization within the design. We do not build websites that cannot be properly indexed. Working with our clients, we then incorporate the proper keyword phrases to assist their sites in attaining higher ranking positions. No company can guarantee specific ranking positions at any specific search engine or for any specific phrase, and that includes Web-Kare.

BEWARE THE SCAMS
SEO is one of the most scammed services being offered. Run if any company is guaranteeing top positions on any specific phrase or at any specific search engine without the use of PPC. Search engines operate in their own sphere and frequently make changes to their algorithms making it impossible for anyone to make those warrantees. If you want to optimize your own site in-house, here are some articles that will help. When you're ready for professional help - give us a call.