Search Engine Marketing Services
Web-Kare specializes in marketing industrial web sites and is attuned to the special needs of these clients. Our keyword research, site evaluation and landing page skills are directed to address the requirements of the industrial client.
"Our goal was to expand our customer base; new business has grown substantially since we began PPC campaigns with Web-Kare... beyond our expectations." Patrick Algeo
New England Small Tube Corp.
KEYWORD RESEARCH
The Internet by nature is worldwide and covers all demographics. Keyword phrases can have multiple meanings - some of which are consumer oriented. Naturally, the demand on consumer-oriented phrases is much higher than on the industry-to-industry meaning of that same phrase. Case in point: liquid filter. For many people this phrase refers to household water filters. For the industrial company this phrase can refer to process liquid filtration, membrane filters and more. Web-Kare recognizes the dual meanings of many popular keyword phrases and conducts extensive keyword research to select the best phrases that will return the highest R.O.I. for our industrial clients.
SITE EVALUATION
No program can start without fully understanding where we're at. This requires a site evaluation to determine...
How many and which pages are in the search engines' databases.
Overall ranking positions for important phrases.
Number of conversions currently coming from the site (i.e. inquiries)
LANDING PAGE CREATION
A landing page is an "intro" into your site very similar to your site's home page with one exception: it focuses on a specific product, application or industry. The landing page is the page that the web searcher sees when they click on a specific ad. If you have an ad for micro widgets, the landing page will talk all about micro widgets. Links on the landing page will allow the visitor to go further into your site to specific areas that are relevant to micro widgets. In general, the landing page will match the look and feel of your site. Web-Kare creates these pages - as many as is needed for ad campaigns. Each ad can have a different landing page.
GOING IT ALONE
We recognize that some companies prefer to keep these types of services in-house. For those who wish to simply educate themselves to take on the task of running their own campaigns, here are some articles that will help. For assistance in running a professional campaign and getting the most bang for your buck, please contact us.
Need help with your Internet campaign?
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Web-Kare, LLP
74 Main Street
P.O. Box 959
Raymond, NH 03077
Call 877-351-1769
