Press Promotion
Getting the News Out
If there's one industry where the Internet has proven
to be a real boon - it's news. Press releases can be
sent to many news sources quickly and efficiently. Many
publications now offer online services for press submissions,
you can have your own press center at your web site,
and you can offer RSS news feeds to hungry news outlets.
Many news search engines -- including Google News,
Yahoo News, MSN News, AltaVista News, AllTheWeb News,
Topix.net, Feedster, and Daypop -- cull the latest news
releases distributed on eMediaWire, PR Web's high visibility
newswire. This provides you with major new opportunities
to utilize search engine promotion and get your stories
read by the large and growing audience of people using
news search engines.
Three steps to a successful
Press Promotion campaign...
- Optimization:
Like your Web site pages, your Press Release must
contain the proper keyword phrases to be included
in the correct category of news. Press releases that
are not explicit to the correct industry are not picked
up by the newswires and will not produce a successful
campaign for you.
- Distribution:
You want your company news to go out to the largest
and most-targeted sources available. Don't discount
Google news as not being relevant - many individuals
search Google News for industry-specific news. Your
press release will be distributed via opt-in email
to PR Web's database of more than 100,000 media outlets,
industry analysts and freelance journalists. You can
also add PR Newswire's distribution services to reach
more member of the news media, investment community,
and general public. News search engines crawl the
PR Web newswire for noteworthy news and we can use
paid inclusion to get your news release into major
web portals such as Yahoo, AltaVista, AlltheWeb and
more.
- Tracking:
A good press campaign cannot be determined unless
the results are tracked. As news search engine users
and others find your release, we provide the data
needed to measure results and refine subsequent press
releases. We provide stats on the number of times
each news release is read, which search engines were
used and what search terms were chosen to find it,
and more. You can also have the option of using the
ClickTracks web analytics program, which shows you
campaigns, site navigation patterns, and ROI stats
instantly.
We can work on an annual contract, optimizing and sending
your press releases on an ongoing basis or as a one-time
service. Prices will vary depending on the scope of
your audience and the frequency of your releases. Please
contact us to discuss how
we may best serve you.
Web-Kare is willing to work with you to help get the
word out.
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