Sponsored Placement
Guaranteed Search Engine Placement
We start with Keyword Research
Sponsored placement guarantees your site will appear
in top positions at the major search engines and the
result is nearly immediate. Working with our account
executive, you select the keyword terms for top positioning
based on our keyword phrase research. The idea is to
target your visitors as BUYERS by bidding on the most
specific terms.
We work with a fixed budget
We then manage the bidding process to ensure that your
site gets the exposure it warrants for the budget you
have. Our proposal will present you with a FIXED budget
for one year of service. If, for any reason, we have
underestimated the traffic for your keywords, you will
be presented with the option to increase your ad budget.
If you choose not to increase the ad budget, we will
work with the funds available. On the other hand, if
we overestimate your advertising budget and there are
remaining funds at the end of your subscription service,
you will be presented with the option to rollover the
budget into the next year or get a refund. No need to
worry about runaway advertising costs.
We write your ads for you
Each Sponsored Placement provider has its own set of
guidelines — limited amount of characters per line,
words that are not allowed, punctuation guidelines,
use of keyword phrases, and much, much more. You do
not need to worry about any of this. Web-Kare will produce
the ads for you utilizing information from your Web
site while adhering to the guidelines. Certainly we
will listen to recommendations you may have for your
ads and will implement them providing they meet the
guidelines.
We Manage your campaigns
We manage your advertising campaigns at least once-a-week,
more often if needed. This means that we keep our hands
on the pulse of what's happening — increasing or
decreasing your bids on certain terms, suspending a
term to get you a full month of exposure on other terms,
adding money to your campaign if you're about to have
your ad suspended, and even rewriting ad copy, if necessary,
for a better click-thru rate.
We provide monthly reports
While we manage your advertising campaign weekly and
sometimes daily, we provide you with monthly reports
to demonstrate which keywords are sending your site
the most traffic. Before your year of service expires,
we will provide you with a full audit of your campaign
funds so that you can decide on how to proceed for the
next year.
We do all of this so you don't
have to
You can keep on running your business while we run your
Internet marketing program. We stay abreast of changes
in the Internet marketing arena and will keep you informed
of these changes with our monthly newsletter: timely
information on your desk once-a-month.(Not to be confused
with our online Internet Marketing newsletter, this
hard copy issue is mailed to you with your monthly reports
and is available only to subscribers of our service.)
When can we start doing all
of this for YOU?
First step is to get a Free
Site Evaluation (for qualifying companies only) so we can put together a proposal
that fits your budget. You'll be surprised at how affordable
an Internet campaign can be compared to print or broadcast
media. Most campaigns cost less than the cost of just
one trade show.
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