building business with outbound marketing
Outbound Marketing Encompasses...
- Pay-Per-Click Advertising
- Directory Listings
- Trade Publication Ads
- Direct Mail
- Buyers' Guide Listings
- Press Releases
- Trade Shows
- Cold Calls
WHAT IS OUTBOUND MARKETING?
Outbound marketing is the traditional way you've marketed for years. It encompasses print ads, banner ads, trade show booths and telemarketing/cold calls. Outbound marketing has always been a numbers game.
STRUGGLING FOR ATTENTION IN A CROWD OF MESSAGING
One problem with outbound marketing is that fewer people are seeing it. Magazine subscriptions are down. Those who don't have software to block banner ads from appearing on their screens have developed an amazing ability to look right past them. The promotional emails that don't get caught in spam traps get deleted far more often than they get opened. And if you have someone doing cold calls, they're spending most of their days leaving messages in voice mailboxes, which will be deleted more often than they're responded to.
WHICH FORM OF OUTBOUND MARKETING WORKS BEST?
Of all the methods of outbound marketing listed above, the one that is the most effective is Pay-Per-Click ads and here's why. While all the other forms of outbound marketing rely on your message hopefully being seen at the right time by the right person, a Pay-Per-Click campaign guarantees that your ad is viewed exactly when someone is looking for your products.
IF YOUR MARKETING HASN'T BEEN GETTING YOU THE RESULTS YOU NEED...
If you've been looking for quick fixes, if you've been doing more and more of the same and not getting where you need to be, if you've tried and given up on the hot new strategies, wanted to try them but didn't know how to get started, or simply haven't been able to wrap your head around how they could be made to work for your company - or, bottom line: if your marketing isn't getting you the results you need...we need to talk.