E-Mail
Internet Marketing
Many companies have wondered about using e-mail as part of their
marketing plans. The problem has always been that many people
don't like to receive what they perceive to be spam. But is that
true for ALL e-mail and could your company benefit from this form
of marketing? Take a look at this newsletter. It's colorful -
unlike typical plain text e-mail - and you know the company that
sent it to you. Chances are you are at least glancing at it. Can
a newsletter like this work for your company?
First, it's
imperative that the news in the newsletter be of interest to your
audience, not just a general announcement about your company.
It should also be short and to the point. Most people are busy
and only have time to glance at their e-mail You'll notice that
his newsletter has only one graphic, our logo. You can have more
graphics but remember that it will take longer for the recipient
to receive your e-mail if you have a lot of graphics - particularly
if the recipient is on a dial-up connection. Your newsletter can
be a one-page newsletter or a multi-page newsletter like this
one - it's up to you.
Second, you
need a "clean" e-mail list. It's best to start with
your existing customer base to insure that you have good e-mail
addresses. All e-mail newsletter subscriptions require a way for
the recipient to remove himself from your list. In the case of
this newsletter, you'll notice that it works in reverse. It is
stated that this is a one-time mailing and you will have to subscribe
to continue to receive these newsletters. This
is an excellent way to introduce your newsletter to your customers
and see if there's any interest. If your list is large, you may
need to speak to your ISP (Internet Service Provider), some will
discontinue your e-mail service if you send bulk e-mails.
Third, you
will need a nice looking newsletter. A professionally designed
newsletter can grab the reader's eye and draw them into the topics.
Web-Kare is happy to announce that we are now offering this newsletter
service. We can design a newsletter for your company, maintain
your e-mail list (if you prefer) and send these e-mails. We can
do as little or as much as you want. If you have an interest in
this type of service, please contact
us.
