Here are six
online Web Site Performance Calculators to help you assess your
site's overall performance. Use all of them or pick and choose
the ones you find best suits your business model.
1. Customer
Conversion Ratio - this will tell you the ratio of site visitors
Vs site inquiries or sales.
2. Customer
Acquisition Cost
The number
of New Customer Orders represents new customers that you are getting
as a result of your web site. If your site is not a shopping site,
you would have to have tracked new customers as coming to you
via your web site or some other method. If you do not track how
your new customers are finding you, this calculator will be useless
to you.
3. Sales
Per Visitor
4. Cost
Per Visitor
5. No Sale
Rate - Home Page
This is based
on your home page. If visitors are not making it past the home
page, something is wrong. Perhaps you need to rethink the navigation
or copy.
6. No Sale
Rate - All Pages
This is a
more global metric which points to global design flaws in navigation
or page layout.
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Web-Kare offers full Internet marketing services and web design to industrial companies in NH, ME, MA and VT.