Your Internet Maintenance Organization
Your Key to Successful Internet MarketingIssue 4 Volume 4~ April, 2002

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Measuring Success


Web Site Performance Calculators

Here are six online Web Site Performance Calculators to help you assess your site's overall performance. Use all of them or pick and choose the ones you find best suits your business model.

1. Customer Conversion Ratio - this will tell you the ratio of site visitors Vs site inquiries or sales.

Enter Number of Inquiries or Sales you receive from your web site in a given time period.
Enter the number of Unique Visitors your site has received in the same time period
Your Customer Conversion Ratio is:
 

 

2. Customer Acquisition Cost

Enter your Internet Marketing Expenses.
Enter the number of New Customer Orders you receive from your web site.
Your Customer Acquisition Cost is:
 

The number of New Customer Orders represents new customers that you are getting as a result of your web site. If your site is not a shopping site, you would have to have tracked new customers as coming to you via your web site or some other method. If you do not track how your new customers are finding you, this calculator will be useless to you.

3. Sales Per Visitor

Enter the Total Number of Unique Visitors to your site:
Enter the Gross Sales generated from your web site:
Here is the Average Amount Purchased Per Site Visitor:
 

4. Cost Per Visitor

Enter your Marketing Expenses:
Enter the number of Unique Visitors to your site:
Here is the Average Cost Per Visitor:
 

5. No Sale Rate - Home Page

This is based on your home page. If visitors are not making it past the home page, something is wrong. Perhaps you need to rethink the navigation or copy.

Enter the number of Visitors Entering your site through your Home Page:
Enter the number of One-Page visits for the Home page:
Here is your No Sale Rate for your Home Page:
 

6. No Sale Rate - All Pages

This is a more global metric which points to global design flaws in navigation or page layout.

Enter the Total Number of Visitors to your site over a given period:
Enter the number of One-Page Visitors over the same period.
Here is your No Sale Rate for the Overall Site:
 

 

In Previous Issues...

Affordable Site Promotion That Pays Off
 click here

Top 10 reasons why your web site may not be working for you
 click here

Tracking Off-line Internet Marketing
 Click Here

Securing Your Web site Pages: Preventing Page-Jacking
Click Here

E-mail Marketing Cost Comparisons
Click Here

Internet Marketing Skills Quiz. Are you an Internet Marketing Guru or a Dot Com Dummy? Click Here

E-mail Internet Marketing
Spam or smart marketing?

E-mail Mailing Lists
Worth the price?

Multimedia Presentations
Drawing a crowd to your tradeshow booth.

 

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Web-Kare, LLP, P.O. Box 959, Raymond, NH 03077 Phone: 877-351-1769 Fax: 603-895-4056

© 2001 Web-Kare, LLP