Your Site In The News

It has been our experience that sites containing press areas with simple, text news articles do very well with the search engines. We surmise there are two reasons for this: one, the pages are very text-heavy giving the search engines the content they crave and two, the information is generally "fresh" and is viewed as information content as opposed to sales content.

You can go one better, however, with the addition of syndicating your news content with an RSS news feed. The news feed is then submitted to various online news sources. These sources, such as Moreover.com, distribute this information to partner sites, which include some of the major search engines such as Google as well as some websites that wish to show industry-specific news at their site.

It should be understood, however, that the content of the press release should be newsworthy, not a rehash of old sales literature. The news feed only picks up the headline of the article and a brief description (both of which are included in the channel of the feed), the link would then take the viewer directly to the press release page at your website.

If you are HTML savvy, you can setup a news feed yourself with instructions that can be found on the Internet. Make no mistake, Dreamweaver, FrontPage and other WYSIWYG HTML editors are not needed for this feed - you must work in a text document and enter XML code. If coding a document gives you goose bumps, then you'll want to hire someone to do it for you. There are several things involved:

1. There is the initial setup of the news feed itself, a fairly simple matter for a professional.
2. Then there is the maintenance of the news feed - you must update the feed whenever a new press release is added to your site. Old news is no news.
3. Then, naturally, the press release must be uploaded to your site. This can be done by you, your designer or the professional who is setting up and maintaining the news feed for you.
4. You may also have a JavaScript version of your feed created to allow other webmasters to syndicate your content on your site, if you so choose.

News feeds is just one element of an Internet Marketing Package offered by Web-Kare. We also offer Internet marketing via Pay-Per-Click ads, Search Engine Optimization for the best rankings in "natural placement" and, of course, web site design and development. If you feel your site isn't getting all the exposure it should, contact us for a free consultation.