NEW BUSINESS WITH inbound marketing
Inbound Marketing Encompasses...
- Social Media
- Search Engine Optimization
- Permission-based email campaigns & newsletters
- Lead-generating "action" pages
- Lead nurturing & Drip marketing strategies
- Ebooks & reports
- White papers
- Video content
- Loyalty programs
INBOUND MARKETING ALLOWS YOU TO...
consistently increase your marketing reach, month after month, quarter after quarter.
Inbound marketing, unlike traditional outbound (advertising), is incremental in nature. What you did last week is still there; what you do this week builds upon it, and you do next week builds upon that.
The money you spent on inbound marketing last month is still producing results - web traffic, leads, conversions - for you this month, and will continue to produce results for you next month. This is why the cost-per-lead for businesses focused on inbound marketing is, on average, 61% less than the cost-per-lead for companies focused only on outbound marketing techniques.
WHICH TYPE OF MARKETING IS BETTER - INBOUND OR OUTBOUND?
Most companies are going to get better results with a mix of the two, and they're going to get the best results when their inbound and outbound marketing efforts work in concert to bring prospects into and up through the sales funnel. (I say "up through" because in reality leads don't drop in and slide down the funnel, no matter how many graphics depict it that way. Leads have to be pulled in and up by your marketing efforts and your sales team, with gravity working against you all the way.)
Not only is a coordinated effort going to give you riper, more qualified leads, but by tying outbound marketing to inbound strategies, you'll be abe to track, test, analyze and improve all of your marketing efforts across the board.
By making your marketing work better - by optimizing each area to pull in more leads - you'll reduce your cost-per-lead, even in your outbound marketing expenditures.
IF YOUR MARKETING HASN'T BEEN GETTING YOU THE RESULTS YOU NEED...
If you've been looking for quick fixes, if you've been doing more and more of the same and not getting where you need to be, if you've tried and given up on the hot new strategies, wanted to try them but didn't know how to get started, or simply haven't been able to wrap your head around how they could be made to work for your company - or, bottom line: if your marketing isn't getting you the results you need...we need to talk.